2023 Case Studies

Brand Pivot Strategy

alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative

Ogilvy California | E. & J. Gallo Winery, Clos du Bois - “Long Live, Clos du Bois”

Connection Strategy

McCann Worldgroup, New Delhi | Ujjivan Small Finance Bank - “An Envelope That Sealed the Fate of Women”

Experiential Strategy

Edelman | eBay - “Wear 'Em Out Store”
Edelman Data & Intelligence, United Entertainment Group, PJX Media

Healthcare Strategy

Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx

McCann New York | TherapeuticsMD, Annovera Birth Control Ring - “I Un-Apologize”
iProspect, Weber Shandwick

WONGDOODY | Curative - “Fixing Health Insurance. No, Really.”
Look Listen

National Strategy

alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative

BSSP | ESPN - “Fantasy Isn't About Football”

GSD&M | Pizza Hut - “Launching a Product for Generation Me: New Pizza Hut Melts”
Spark, 160over90, Tracy Locke. RQ. ABMC

McCann Worldgroup, New Delhi | Nestle India Ltd., Nescafé - “Creating a Coffee Generation in a Tea Country”

Razorfish | Unilever, Dove - “The Real Cost of Beauty”
Edelman, Mindshare, Bandit

Nonprofit Strategy

Duncan Channon | California Tobacco Control Program - “Nicotine Equals”
Acento, APartnership

Ogilvy New York | The Ad Council in partnership with Opportunity@Work - “Tear the Paper Ceiling”
Dentsu Media, Nimbly, Los York, Cut+Run, Found Objects, Hogarth Worldwide

PR Strategy

Edelman | Unilever, Klondike - “Rest in Peace, Choco Taco”
The VIA Agency, U-Studio

Product/Service Creation Strategy

Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx

Partners + Napier | Canopy Growth, Ace Valley - “Is That A Gummy In Your Pocket”

Regional Strategy

Barkley | Motel 6 - “Motel 6: Ski For All”
Zeno, Zeta, BTC

BSSP | San Francisco Ballet - “Bigger Than Ballet”

Chemistry | Krystal - “Krystal Side Chik”
FOX DEN

Edelman | Permian Strategic Partnership - “Vaccines for Anti-Vax Land”
Edelman Data & Intelligence, Burn Studio, Primary Color, Angus Macrae Music, Overcoast, Burn Studio, Marshall Tidrick Photo, Bicycle Creative

Sustainability Strategy

Edelman | Ekaterra, TAZO - “The World's First Regenerative Ad”
Camp Lucky

Havas New York | Reckitt, Air Wick - “Reseeding Our Connection to Nature”
World Wide Fund for Nature

Quigley-Simpson | Ball Corporation, Ball Aluminum Cup - “Connecting Consumers to a Revolutionary Everyday Product: The Ball Aluminum Cup”