2023 Jay Chiat Awards Shortlist
Brand Pivot Strategy
alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative
DDB Chicago | U.S. Army - “Know Your Army”
Team DDB
Ogilvy | Samsung - “Galaxy Z Flip3: From Girly Toy to Fitness Tool for All”
Starcom Media, Hogarth NY, CANADA Production
Ogilvy California | E. & J. Gallo Winery, Clos du Bois - “Long Live, Clos du Bois”
TBWA\Chiat\Day NY | Hilton - “For the Stay”
iProspect, Coyne PR, Whitman Insight Strategies
Connection Strategy
Carmichael Lynch | Subaru of America - “Feel the Wait”
Leo Burnett Middle East | Mercedes-Benz - “The Road to Mecca”
McCann | Mastercard - “Touch Card”
Ketchum, Carat, Armstrong
McCann Worldgroup, New Delhi | Ujjivan Small Finance Bank - “An Envelope That Sealed the Fate of Women”
MRM NY | Motorola - “#HangUpOnIt: Motorola razr empowers people to shut down moments of hate”
Highsnobiety, LaForce
CX Strategy
GSD&M | United States Space Force - “Space is Closer Than You Think”
Leo Burnett Middle East | McDonald's - “The Drive Thru School”
Starcom Middle East, Prodigious Middle East
Leo Burnett Middle East | Ferrero Rocher - “The Ferrero Rocher Virtual Boutique”
Leo Burnett Middle East | K-Lynn - “Self Check Out”
Experiential Strategy
Edelman | eBay - “Wear 'Em Out Store”
Edelman Data & Intelligence, United Entertainment Group, PJX Media
Leo Burnett Chicago | Kellogg’s Froot Loops - “Froot Loops World: From TV Ads to World-Building”
SuperAwesome, Starcom
Leo Burnett Middle East | Ikea - “Don't Sleep On It”
Leo Burnett Middle East | McDonald's - “The Drive Thru School”
Starcom Middle East, Prodigious Middle East
McCann New York | 3M - “3M's Commitment to Helping Children Get to School Safely”
Ketchum, Havas, GOAT
Publicis Middle East | Babyshop - “ColourCheck”
Leo Burnett Middle East, Prodigious Middle East
Healthcare Strategy
Edelman | AstraZeneca - “Up the Antibodies”
Edelman Data & Intelligence, United Entertainment Group, BioScience Communications, Caviar, Cutters Studio, Flavor, Another Country, Company 3, T Bone Burnett
Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx
McCann New York | TherapeuticsMD, Annovera Birth Control Ring - “I Un-Apologize”
iProspect, Weber Shandwick
MRM New York | Cigna Healthcare - “Your New Growth Plan”
Initiative
Saatchi & Saatchi Middle East | LOGi Energy - “The Right to Power”
Prodigious Middle East, Leo Burnett Middle East
WONGDOODY | Curative - “Fixing Health Insurance. No, Really.”
Look Listen
National Strategy
alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative
BSSP | ESPN - “Fantasy Isn't About Football”
Carmichael Lynch | H&R Block - “A Fair Shot”
GALE
GSD&M | Pizza Hut - “Launching a Product for Generation Me: New Pizza Hut Melts”
Spark, 160over90, Tracy Locke. RQ. ABMC
Leo Burnett Chicago | Kellogg’s CheezIt - “Aged by Audio”
Digitas, Daily Planet, Evil Twin Music, Weber Shandwick, Starcom, Publicis Media, Studio Resonate, SXM Media, Pandora
McCann Worldgroup, New Delhi | Nestle India Ltd., Nescafé - “Creating a Coffee Generation in a Tea Country”
Razorfish | Unilever, Dove - “The Real Cost of Beauty”
Edelman, Mindshare, Bandit
Nonprofit Strategy
Duncan Channon | California Tobacco Control Program - “Nicotine Equals”
Acento, APartnership
Leo Burnett Middle East | Beeah - “Race for Life”
Leo Burnett Middle East | ABAAD - “Dirty Laundry”
Ogilvy New York | The Ad Council in partnership with Opportunity@Work - “Tear the Paper Ceiling”
Dentsu Media, Nimbly, Los York, Cut+Run, Found Objects, Hogarth Worldwide
PR Strategy
Edelman | Unilever, Klondike - “Rest in Peace, Choco Taco”
The VIA Agency, U-Studio
Edelman Canada | Unilever Canada, Dove - “#KeepTheGrey”
Leo Burnett Middle East | Transparency International - Lebanon - “The Currency of Corruption”
Leo Burnett Middle East | ABAAD - “Dirty Laundry”
Saatchi & Saatchi Middle East | UAE Government Media Office - “Empty Plates”
Prodigious Middle East
Product/Service Creation Strategy
DAVID Miami | Anheuser-Bush InBev, Corona - “Corona Sunbrew”
MJZ, Labhouse, COSMO, Pickle Music
DDB Chicago | Skittles - “Apologize the Rainbow”
Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx
Leo Burnett Middle East | P&G, Always - “The Not Hot Periodwear Collection”
Liwa Content.Driven
McCann | Mastercard - “Touch Card”
Ketchum, Carat, Armstrong
Partners + Napier | Canopy Growth, Ace Valley - “Is That A Gummy In Your Pocket”
Regional Strategy
22Squared | Toyota, Southeast Toyota Distributors - “Turbocharging The Familiar: Revving Up Leads With An Unexpected Force”
Barkley | Motel 6 - “Motel 6: Ski For All”
Zeno, Zeta, BTC
BSSP | San Francisco Ballet - “Bigger Than Ballet”
Chemistry | Krystal - “Krystal Side Chik”
FOX DEN
Edelman | Permian Strategic Partnership - “Vaccines for Anti-Vax Land”
Edelman Data & Intelligence, Burn Studio, Primary Color, Angus Macrae Music, Overcoast, Burn Studio, Marshall Tidrick Photo, Bicycle Creative
Saatchi & Saatchi Middle East | Cadillac - “Ramadan Unveiled”
Sustainability Strategy
DDB Chicago | Coors Light - “Chillboards”
adam&eveDDB London, NORD DDB CPH
Edelman | Ekaterra, TAZO - “The World's First Regenerative Ad”
Camp Lucky
Havas New York | Reckitt, Air Wick - “Reseeding Our Connection to Nature”
World Wide Fund for Nature
Leo Burnett Middle East | Beeah - “Race for Life”
Quigley-Simpson | Ball Corporation, Ball Aluminum Cup - “Connecting Consumers to a Revolutionary Everyday Product: The Ball Aluminum Cup”
VMLY&R | Intel, in partnership with Dell - “When Gaming Reflects Real Life”