2023 Jay Chiat Awards Shortlist


Brand Pivot Strategy

alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative

DDB Chicago | U.S. Army - “Know Your Army”
Team DDB

Ogilvy | Samsung - “Galaxy Z Flip3: From Girly Toy to Fitness Tool for All”
Starcom Media, Hogarth NY, CANADA Production

Ogilvy California | E. & J. Gallo Winery, Clos du Bois - “Long Live, Clos du Bois”

TBWA\Chiat\Day NY | Hilton - “For the Stay”
iProspect, Coyne PR, Whitman Insight Strategies


Connection Strategy

Carmichael Lynch | Subaru of America - “Feel the Wait”

Leo Burnett Middle East | Mercedes-Benz - “The Road to Mecca”

McCann | Mastercard - “Touch Card”
Ketchum, Carat, Armstrong

McCann Worldgroup, New Delhi | Ujjivan Small Finance Bank - “An Envelope That Sealed the Fate of Women”

MRM NY | Motorola - “#HangUpOnIt: Motorola razr empowers people to shut down moments of hate”
Highsnobiety, LaForce


CX Strategy

GSD&M | United States Space Force - “Space is Closer Than You Think”

Leo Burnett Middle East | McDonald's - “The Drive Thru School”
Starcom Middle East, Prodigious Middle East

Leo Burnett Middle East | Ferrero Rocher - “The Ferrero Rocher Virtual Boutique”

Leo Burnett Middle East | K-Lynn - “Self Check Out”


Experiential Strategy

Edelman | eBay - “Wear 'Em Out Store”
Edelman Data & Intelligence, United Entertainment Group, PJX Media

Leo Burnett Chicago | Kellogg’s Froot Loops - “Froot Loops World: From TV Ads to World-Building”
SuperAwesome, Starcom

Leo Burnett Middle East | Ikea - “Don't Sleep On It”

Leo Burnett Middle East | McDonald's - “The Drive Thru School”
Starcom Middle East, Prodigious Middle East

McCann New York | 3M - “3M's Commitment to Helping Children Get to School Safely”
Ketchum, Havas, GOAT

Publicis Middle East | Babyshop - “ColourCheck”
Leo Burnett Middle East, Prodigious Middle East


Healthcare Strategy

Edelman | AstraZeneca - “Up the Antibodies”
Edelman Data & Intelligence, United Entertainment Group, BioScience Communications, Caviar, Cutters Studio, Flavor, Another Country, Company 3, T Bone Burnett

Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx

McCann New York | TherapeuticsMD, Annovera Birth Control Ring - “I Un-Apologize”
iProspect, Weber Shandwick

MRM New York | Cigna Healthcare - “Your New Growth Plan”
Initiative

Saatchi & Saatchi Middle East | LOGi Energy - “The Right to Power”
Prodigious Middle East, Leo Burnett Middle East

WONGDOODY | Curative - “Fixing Health Insurance. No, Really.”
Look Listen


National Strategy

alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative

BSSP | ESPN - “Fantasy Isn't About Football”

Carmichael Lynch | H&R Block - “A Fair Shot”
GALE

GSD&M | Pizza Hut - “Launching a Product for Generation Me: New Pizza Hut Melts”
Spark, 160over90, Tracy Locke. RQ. ABMC

Leo Burnett Chicago | Kellogg’s CheezIt - “Aged by Audio”
Digitas, Daily Planet, Evil Twin Music, Weber Shandwick, Starcom, Publicis Media, Studio Resonate, SXM Media, Pandora

McCann Worldgroup, New Delhi | Nestle India Ltd., Nescafé - “Creating a Coffee Generation in a Tea Country”

Razorfish | Unilever, Dove - “The Real Cost of Beauty”
Edelman, Mindshare, Bandit


Nonprofit Strategy

Duncan Channon | California Tobacco Control Program - “Nicotine Equals”
Acento, APartnership

Leo Burnett Middle East | Beeah - “Race for Life”

Leo Burnett Middle East | ABAAD - “Dirty Laundry”

Ogilvy New York | The Ad Council in partnership with Opportunity@Work - “Tear the Paper Ceiling”
Dentsu Media, Nimbly, Los York, Cut+Run, Found Objects, Hogarth Worldwide


PR Strategy

Edelman | Unilever, Klondike - “Rest in Peace, Choco Taco”
The VIA Agency, U-Studio

Edelman Canada | Unilever Canada, Dove - “#KeepTheGrey”

Leo Burnett Middle East | Transparency International - Lebanon - “The Currency of Corruption”

Leo Burnett Middle East | ABAAD - “Dirty Laundry”

Saatchi & Saatchi Middle East | UAE Government Media Office - “Empty Plates”
Prodigious Middle East


Product/Service Creation Strategy

DAVID Miami | Anheuser-Bush InBev, Corona - “Corona Sunbrew”
MJZ, Labhouse, COSMO, Pickle Music

DDB Chicago | Skittles - “Apologize the Rainbow”

Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx

Leo Burnett Middle East | P&G, Always - “The Not Hot Periodwear Collection”
Liwa Content.Driven

McCann | Mastercard - “Touch Card”
Ketchum, Carat, Armstrong

Partners + Napier | Canopy Growth, Ace Valley - “Is That A Gummy In Your Pocket”


Regional Strategy

22Squared | Toyota, Southeast Toyota Distributors - “Turbocharging The Familiar: Revving Up Leads With An Unexpected Force”

Barkley | Motel 6 - “Motel 6: Ski For All”
Zeno, Zeta, BTC

BSSP | San Francisco Ballet - “Bigger Than Ballet”

Chemistry | Krystal - “Krystal Side Chik”
FOX DEN

Edelman | Permian Strategic Partnership - “Vaccines for Anti-Vax Land”
Edelman Data & Intelligence, Burn Studio, Primary Color, Angus Macrae Music, Overcoast, Burn Studio, Marshall Tidrick Photo, Bicycle Creative

Saatchi & Saatchi Middle East | Cadillac - “Ramadan Unveiled”


Sustainability Strategy

DDB Chicago | Coors Light - “Chillboards”
adam&eveDDB London, NORD DDB CPH

Edelman | Ekaterra, TAZO - “The World's First Regenerative Ad”
Camp Lucky

Havas New York | Reckitt, Air Wick - “Reseeding Our Connection to Nature”
World Wide Fund for Nature

Leo Burnett Middle East | Beeah - “Race for Life”

Quigley-Simpson | Ball Corporation, Ball Aluminum Cup - “Connecting Consumers to a Revolutionary Everyday Product: The Ball Aluminum Cup”

VMLY&R | Intel, in partnership with Dell - “When Gaming Reflects Real Life”