2023 Categories

There are eleven categories in the 2023 Jay Chiat Awards program. The same case study can be submitted across two categories.

BRAND PIVOT STRATEGY

HEAD JUROR: TODD SUSSMAN - Chief Strategy Officer, FCB NY

Recognizes the strategic insights that repositioned a legacy brand or product in dynamic, contemporary ways, and/or discovered relevant ways to support and connect consumers and the public at large

CONNECTION STRATEGY

HEAD JUROR: KUMAR KANAGASABAPATHY - Global Chief Strategy Officer, Rufus

Recognizes strategic thinking that directly led to smart and innovative use of media that connects consumers to brands in relevant and transformative ways.

CX STRATEGY

HEAD JUROR: NICK CHILDS - Co-Founder, DIRT

Recognizes extraordinary strategies that create compelling and productive experiences at any point in the customer journey, from discovery through ownership.

EXPERIENTIAL STRATEGY

HEAD JUROR: MELISSA HOCHMAN - Group Director, Experience Strategy, DDB Corporate

Recognizes extraordinary marketing strategy that fuels compelling brand experiences, whether physical, virtual or hybrid.

HEALTHCARE STRATEGY

HEAD JUROR: MICHAEL MCNAMARA - Managing Director, McKinney

​Recognizes the transformative strategy that drove relevant engagement of a healthcare service, product, or Rx drug brand, whether HCP or Consumer.

NATIONAL STRATEGY

HEAD JUROR: TIM MALEENY - President & Chief Strategy Officer, Havas

Recognizes marketing efforts that spanned an entire country, either in the United States or in the country for which they were designed.

NONPROFIT STRATEGY

HEAD JUROR: DAVID BERNE - EVP, Chief Strategy Officer, RPA

Recognizes work done in support of a social cause or not-for-profit company.

PRODUCT/SERVICE CREATION STRATEGY

HEAD JUROR: LARA O'SHEA - Chief Strategy Officer, Hudson Rouge

Recognizes new product ideas, service offerings, launches and the like.

PUBLIC RELATIONS STRATEGY

JURY CHAIR: JON CUNNINGHAM - EVP, Head of Strategic Planning, New York, Weber Shandwick

Recognizes the behind-the-scenes work that earned media, attention, and influence to shape perceptions of a brand, company, or issue.

REGIONAL STRATEGY

HEAD JUROR: KATE RUSH SHEEHY - SVP, Strategy + Insights, GSD&M

Recognizes thinking that influenced a marketing initiative at the local or regional level, either in the United States or in the country for which it was designed.

SUSTAINABILITY STRATEGY

HEAD JUROR: CHARLIE MCKITTRICK - Chief Strategy Officer & Partner, Mother

Recognizes marketing that leads to the goal of advancing commercial needs without sacrificing those of future generations, whether social, environmental, economic, or holistic.