2024 Jay Chiat Awards Winners
Jump to category:
AI | B2B | BRAND PIVOT | CONNECTION | EXPERIENTIAL | GAMING | HEALTHCARE | NATIONAL | NONPROFIT |
PUBLIC RELATIONS | PRODUCT/SERVICE CREATION | REGIONAL | GRAND PRIX | AGENCY OF THE YEAR |
EMERGING STRATEGIST 2024 | VISIONARY STRATEGIST 2024
Congratulations to the Winners!
B2B Strategy
Gold
McCann New York | State Street Global Advisors - "State Street Global Advisors | MDY Mid-Cap Cup"
Partner Agency: Fundamental Media
Silver
Zulu Alpha Kilo | D2L - "Unstandardized Desk"
Partner Agencies: Dystil, Zulubot
Bronze
Saatchi & Saatchi Middle East | Sixieme Son - "Sound Affects"
Honorable Mention
Ogilvy | Workday - "Rock Stars of Business"
Partner Agency: Merkle/Dentsu
Brand Pivot Strategy
Gold
The Martin Agency | Hasbro, Monopoly - "All Is Fair In Monopoly"
Partner Agency: EssenceMediacom
Silver
Edelman | lululemon - "Dupe Swap"
Bronze
GSD&M | Stanley 1913 - "The Stanley Refresh"
Partner Agency: Kaplow
Honorable Mention
DAVID the Agency | Android - "iPager"
Connection Strategy
Gold
Anomaly | Ally - "Equally: Changing the Game for Women's Sports"
Partner Agencies: EssenceMediacom, Tier One, Activista, MKTG
Silver
Edelman | Ajinomoto - "#CancelPizza"
Bronze
Saatchi & Saatchi Middle East | Nana - "Taboo Totes"
Partner Agency: Zenith Middle East
Emerging Trend: AI Strategy
Gold
Deutsch LA | PetSmart Charities, PetSmart - "Rescue Writer"
Silver
Deutsch LA | Snapple - "fAIcts Generator"
Bronze
McCann New York | New York Lottery - "Picture A Win"
Partner Agencies: UM, Kinesso
Experiential Strategy
Gold
Edelman | lululemon - "Dupe Swap"
Silver
McCann New York | MGM Resorts International - "SHOEY BAR: How MGM Resorts Won F1 Race Weekend with a Shoe"
Bronze
Leo Burnett Middle East | SAUDIA - "ProtecTasbih"
Partner Agency: Saatchi & Saatchi Middle East
Honorable Mention
GSD&M | United States Air Force - "Air Force Special Warfare: The Most Secretive Job in the World"
Gaming Strategy
Gold
Liquid Advertising | Bethesda Softworks, Starfield - "Starfield Launch Campaign"
Silver
Publicis Media Content and Innovation | Kraft Heinz Lunchables - "Lunchables Playables"
Partner Agency: Starcom
Bronze
GSD&M | Pizza Hut - "The World's First Sewer Delivery"
Partner Agencies: Makeout, Tool, Creative Zing, Spark Foundry, Alison Brod Marketing & Communications, Tracy-Locke, RQ Agency
Honorable Mention
Saatchi & Saatchi Middle East | Cadillac - "Maseerat Cadillac (Cadillac Pride)"
Healthcare Strategy
Gold
Edelman | American Sexual Health Association, YES Means TEST - "Let's Tok About Sex"
Silver
Weber Shandwick | Centers for Disease Control and Prevention - "Wild to Mild"
Bronze
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
National Strategy
Gold
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
Silver
Leo Burnett Chicago | Dunkin’ Brands - "Winning a Heated Debate with Ice"
Partner Agencies: MSL Group, Wasserman, PXP Studios, Arc Chicago
Bronze
Arnold Worldwide | Progressive Insurance - "Dr. Rick"
Honorable Mention
TBWA\Chiat\Day LA | Discover Financial Services - "Especially for Everyone"
Partner Agency: Mindshare
Nonprofit Strategy
Gold
GSD&M | GSD&M, the Ad Council for Veteran Crisis Prevention - "The Question That Changed 2.8M Lives"
Silver
Ogilvy UK | Mayor of London - "Breaking the Silence"
Partner Agency: Wavemaker
Bronze
VML | Foundation to Combat Antisemitism (FCAS) - "The Blue Square: Standing Up to Jewish Hate"
Partner Agency: Mindshare
Honorable Mention
GSD&M | Period Law - "Putting an End to a Bloody Tax / Bloody Mary Misogyny"
Product/Service Creation Strategy
Gold
McCann New York | Microsoft - "ADLaM: An Alphabet to Preserve a Culture"
Partner Agencies: NAFFA (United States), Jamra Patel (United States), Andrew Footit Design (United States), Craft (United States)
Silver
Leo Burnett Middle East | HomeBox - "The Hidden Room"
Bronze
Leo Burnett Middle East | Dosy - "Ride to Freedom"
Partner Agency: Saatchi & Saatchi Middle East
Public Relations Strategy
Gold
Weber Shandwick | Kellanova, Pop-Tarts - "The First Edible Mascot"
Silver
Weber Shandwick | Kellanova, Pop-Tarts - "Pop-Tarts Frosted Banana Bread"
Bronze
GSD&M | Fruit of the Loom, Southwest Airlines - "No One Makes Clothes This Good, This Affordable"
Honorable Mention
Saatchi & Saatchi Middle East | Nana - "Taboo Totes"
Partner Agency: Zenith Middle East
Regional Strategy
Gold
Partners + Napier | The Strong National Museum of Play - "I Spy Something Fun"
Silver
Leo Burnett Middle East | Anghami - "The Protective Rhymes"
Partner Agency: Prodigious Middle East
Bronze
Love Advertising | YMCA of Greater Houston - "Creating a Culture of Connection"
Honorable Mention
Saatchi & Saatchi Middle East | Oreo - "Lunar Treats"
Partner Agency: Spark Foundry Middle East
Grand Prix
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
Agency of the Year
GSD&M
4A's Jay Chiat Awards Emerging Strategist
HANNAH SCHWEITZER
TBWA\Chiat\Day Los Angeles
Hannah's nomination shines a spotlight on the unique mix of whip-smart strategy instinct and innate leadership presence she brings to her role. Described as a positive force with insatiable curiosity and the ability to dig deep for the real insight gems hidden in the clutter, Hannah has proven herself to be a critical partner for clients and creatives.
4A's Jay Chiat Awards Visionary Strategist
ANGELA RODRIGUEZ
alma DDB
Angela was nominated for her contributions to her Strategy team, the wider agency and the advertising industry while demonstrating human compassion, a competitive spirit and a commitment to showing what championing diversity can do to the state of modern culture and to a brand’s relationship with consumers. Angela brings strategic rigor to each new business pitch, inspires others and raises the bar for excellent work.