Jay Chiat Awards Shortlist
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AI | B2B | BRAND PIVOT | CONNECTION | EXPERIENTIAL | GAMING | HEALTHCARE |
NATIONAL | NONPROFIT | PUBLIC RELATIONS | PRODUCT/SERVICE CREATION | REGIONAL
NEW for 2024!
The wait is over! Thank you to everyone who submitted to the 2024 Jay Chiat Awards. Our jurors sifted through hundreds of incredible entries received from agencies all over the world to shortlist the finalists and winners across 12 categories. They have also selected the first-ever winners of the Emerging Strategist and Visionary Strategist awards from the nominations received. Winners will be announced on Sep 30 in a celebration of strategic excellence at the Jay Chiat Awards ceremony in NYC. Reserve a table for your team and celebrate together!
B2B Strategy
McCann Worldgroup New Delhi | One 97 Communications Paytm Ltd, Paytm - "Making Money Speak"
Arts & Letters Creative Co. | Google Cloud - "The New Way to Cloud."
Arnold Worldwide | ADP - "The Next Anything"
Ogilvy | Workday - "Rock Stars of Business"
Partner Agency: Merkle/Dentsu
Saatchi & Saatchi Middle East | Sixieme Son - "Sound Affects"
McCann New York | State Street Global Advisors - "State Street Global Advisors | MDY Mid-Cap Cup"
Partner Agency: Fundamental Media
Zulu Alpha Kilo | D2L - "Unstandardized Desk"
Partner Agencies: Dystil, Zulubot
Brand Pivot Strategy
The Martin Agency | Hasbro, Monopoly - "All Is Fair In Monopoly"
Partner Agency: EssenceMediacom
Edelman | lululemon - "Dupe Swap"
The Martin Agency | UScellular - "The Disconnection of Connection'"
DAVID the Agency | Android - "iPager"
GSD&M | Stanley 1913 - "The Stanley Refresh"
Partner Agency: Kaplow
Carmichael Lynch | Saputo Cheese USA, Treasure Cave® Cheese - "Treasure Cave Goes from Issuing Challenges to Sending Invitations"
Connection Strategy
Edelman | Ajinomoto - "#CancelPizza"
Anomaly | Ally - "Equally: Changing the Game for Women's Sports"
Partner Agencies: EssenceMediacom, Tier One, Activista, MKTG
Leo Burnett Middle East | Anghami - "The Protective Rhymes"
Partner Agency: Prodigious Middle East
Saatchi & Saatchi Middle East | Nana - "Taboo Totes"
Partner Agency: Zenith Middle East
Leo Burnett Chicago | Dunkin’ Brands - "Winning a Heated Debate with Ice"
Partner Agencies: MSL Group, Wasserman, PXP Studios, Arc Chicago
Emerging Trend: AI Strategy
Deutsch LA | Snapple - "fAIcts Generator"
Jack Morton | Metacore Games, Merge Mansion - "Merge Mansion Unlocked"
Partner Agencies: R&CPMK, Reaktor Creative, JFI Productions, Scout Expedition Co.
McCann New York | New York Lottery - "Picture A Win"
Partner Agencies: UM, Kinesso
Deutsch LA | PetSmart Charities, PetSmart - "Rescue Writer"
Experiential Strategy
GSD&M | United States Air Force - "Air Force Special Warfare: The Most Secretive Job in the World"
Edelman | lululemon - "Dupe Swap"
Campbell Ewald | OnStar, General Motors - "Follow Santa"
Havas New York | NewYork-Presbyterian - "How a Chocolate Bar Drop Helped Saved Thousands of Lives"
Leo Burnett Middle East | SAUDIA - "ProtecTasbih"
Partner Agency: Saatchi & Saatchi Middle East
McCann New York | MGM Resorts International - "SHOEY BAR: How MGM Resorts Won F1 Race Weekend with a Shoe"
Gaming Strategy
The VIA Agency | Arm & Hammer Baking Soda - "ARM & HAMMER BAKING SODA’S GRAND ENTRANCE INTO THE METAVERSE"
Partner Agencies: Wavemaker, SuperLeague
Anomaly LA | Square Enix, FINAL FANTASY XVI - "FINAL FANTASY XVI: A New Era of Fandom"
Carmichael Lynch | Saputo Cheese USA, Frigo® Cheese Heads® - "Long Live 'Chorse'!!!"
Publicis Media Content and Innovation | Kraft Heinz Lunchables - "Lunchables Playables"
Partner Agency: Starcom
Saatchi & Saatchi Middle East | Cadillac - "Maseerat Cadillac (Cadillac Pride)"
Liquid Advertising | Bethesda Softworks, Starfield - "Starfield Launch Campaign"
GSD&M | Pizza Hut - "The World's First Sewer Delivery"
Partner Agencies: Makeout, Tool, Creative Zing, Spark Foundry, Alison Brod Marketing & Communications, Tracy-Locke, RQ Agency
Healthcare Strategy
Weber Shandwick | Centers for Medicare & Medicaid Services, HealthCare.gov - "Glitch Happens"
Partner Agencies: Resolute Digital, part of the Weber Shandwick Collective
Edelman | American Sexual Health Association, YES Means TEST - "Let's Tok About Sex"
Leo Burnett Middle East | SAUDIA - "ProtecTasbih"
Partner Agency: Saatchi & Saatchi Middle East
Publicis Middle East | Babyshop - "See What They See"
Partner Agency: Leo Burnett Middle East
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
Weber Shandwick | Centers for Disease Control and Prevention - "Wild to Mild"
National Strategy
Leo Burnett Chicago | ALDI - "ALDI: Everything We Don’t Do Is For You"
Butler, Shine, Stern & Partners | ESPN - "Anyone Can Bracket"
Arnold Worldwide | Progressive Insurance - "Dr. Rick"
Anomaly | Ally - "Equally: Changing the Game for Women's Sports"
Partner Agencies: EssenceMediacom, Tier One, MKTG, Activista
TBWA\Chiat\Day LA | Discover Financial Services - "Especially for Everyone"
Partner Agency: Mindshare
RPA Advertising | La-Z-Boy - "Long Live the Lazy™"
Leo Burnett Chicago | Visionworks of America, Visionworks - "Visionworks 'Subtitles'"
Partner Agencies: Connect at Publicis Media, Epsilon, MSL Group Americas LLC
Leo Burnett Chicago | Dunkin’ Brands - "Winning a Heated Debate with Ice"
Partner Agencies: MSL Group, Wasserman, PXP Studios, Arc Chicago
Nonprofit Strategy
VML | Foundation to Combat Antisemitism (FCAS) - "The Blue Square: Standing Up to Jewish Hate"
Partner Agency: Mindshare
Ogilvy UK | Mayor of London - "Breaking the Silence"
Partner Agency: Wavemaker
GSD&M | Period Law - "Putting an End to a Bloody Tax / Bloody Mary Misogyny"
GSD&M | GSD&M, the Ad Council for Veteran Crisis Prevention - "The Question That Changed 2.8M Lives"
Anomaly | New York Life - "Responding to Collective Grief with a Message of Collective Hope"
Partner Agencies: Raven Public Relations, Razorfish
Saatchi & Saatchi Middle East | Sixieme Son - "Sound Affects"
MullenLowe | "Today's Military - Their Tomorrow Campaign"
Jack Morton | Upstream USA - "Upstream It"
Product/Service Creation Strategy
McCann New York | Microsoft - "ADLaM: An Alphabet to Preserve a Culture"
Partner Agencies: NAFFA (United States), Jamra Patel (United States), Andrew Footit Design (United States), Craft (United States)
Love Advertising | YMCA of Greater Houston - "Creating a Culture of Connection"
Leo Burnett Middle East | Dosy - "Ride to Freedom"
Partner Agency: Saatchi & Saatchi Middle East
Publicis Middle East | Babyshop - "See What They See"
Partner Agency: Leo Burnett Middle East
Leo Burnett Middle East | HomeBox - "The Hidden Room"
McCann Detroit | U.S. Bank - "Translators"
Partner Agencies: McCann Worldgroup, Casanova//McCann, Weber Shandwick
Public Relations Strategy
Edible Inc, an Edelman Company | Perdue Farms - "Beer Can Chicken Beer"
Partner Agencies: Mustache, Marriner Marketing Communications, RMVco, Donovan Connective Marketing
McCann Worldgroup New Delhi | Hero MotoCorp, Hero Pleasure - "Fighting Sexism on Indian Roads"
GSD&M | Fruit of the Loom, Southwest Airlines - "No One Makes Clothes This Good, This Affordable"
GSD&M | Pizza Hut - "Pizza Hut - World's Largest Pizza"
Partner Agencies: ABMC, 160/90, Spark
Weber Shandwick | Kellanova, Pop-Tarts - "Pop-Tarts Frosted Banana Bread"
Saatchi & Saatchi Middle East | Nana - "Taboo Totes"
Partner Agency: Zenith Middle East
Leo Burnett Middle East | Home Centre - "The 'Homecoming' Initiative"
Partner Agency: Prodigious Middle East
Weber Shandwick | Kellanova, Pop-Tarts - "The First Edible Mascot"
Regional Strategy
Love Advertising | YMCA of Greater Houston - "Creating a Culture of Connection"
Leo Burnett Middle East | HomeBox - "The Hidden Room"
Leo Burnett Middle East | Home Centre - "The 'Homecoming' Initiative"
Partner Agency: Prodigious Middle East
Saatchi & Saatchi Middle East | Oreo - "Lunar Treats"
Partner Agency: Spark Foundry Middle East
Partners + Napier | The Strong National Museum of Play - "I Spy Something Fun"
Leo Burnett Middle East | Anghami - "The Protective Rhymes"
Partner Agency: Prodigious Middle East
Havas New York | Mike’s Amazing - "Righting The Wrongs"
Partner Agencies: Havas Istanbul, Ramp 97
Edelman | Good Humor, Knorr - "Soup Truck"
CELEBRATING THE MINDS BEHIND THE MAGIC!
This year, we're introducing two new awards that shine the spotlight on the brilliant strategists behind award-worthy campaigns. The Emerging Strategist and Visionary Strategist awards recognize the innovative thinkers whose strategic vision is central to differentiation. We are proud to celebrate the nominees! The winners will be announced on September 30. Agencies that submitted to the Jay Chiat Awards were eligible to nominate individuals to these two awards.
Emerging Strategist Nominees
The Emerging Strategist award recognizes an outstanding strategist employed at an agency who has 1-5 years of Strategy experience in the United States advertising / marketing industry and demonstrates the potential and promise of strategic vision, innovation and leadership. Congratulations to the 2024 nominees!
STEPHANIE COLLINS
GSD&M
Stephanie is described as someone who is brilliant, hungry, excited, eager and in love with the process of strategy. A creative problem-solver with a love of learning and uncovering insights, Stephanie's empathy and thoughtful approach help clients find innovative ways to understand and relate to audiences.
CHANDLER CONDRONE
McKinney
Chandler has a knack for providing fresh perspectives drawn from culture, data or his own encyclopedic knowledge of advertising. He is known to be trustworthy, calm, helpful, collaborative with the deep emotional intelligence to discernment to make decisions under pressure.
PETER DAILEY
Ogilvy New York
Peter's nomination highlights his spirit to find and commit to a strategic edge, his hunger to revolutionize the industry and his growing ability to inspire others along the journey. He is described as a "whole-brand thinker" who is at ease with hard numbers, cultural trends and everything in between.
CHRIS ENDLER
Chemistry
Described as exceedingly thorough, thoughtful, determined and questioning, Chris is a strategist who digs deeper to find an interesting nugget or rearrange a framework to tell a compelling story. Ever willing to embrace a "boring" client, Chris's nomination spotlights her drive, initiative and ability to juggle multiple roles as a brand strategist and researcher skilled at analyzing data.
LINCOLN HAWKS
Leo Burnett
Lincoln's nomination describes him as a strategist who is wise beyond his years. With his demonstrated big-picture thinking and proactive efforts to engage and collaborate, he has grown into an indispensable partner to creative teams. When faced with a strategy challenge, he is known for taking spontaneous field trips and returning with planning gold!
ADRIENNE JOHNSON
McCann
Adrienne, a 4A's graduate of the Vanguard program for Black leadership, is described as a strategist with a knack for thinking beyond traditional boundaries and delivering innovative and culturally intelligent solutions with lasting impact. Her nomination reflects her ability and demonstrated success in providing keen strategic insights, engaging with niche audiences and offering out-of-the-box ideas to create buzzworthy campaigns that celebrate culture and community.
SYDNEY MORGAN
Chemistry
Sydney's collaborative leadership and ability to write compelling creative briefs, among other strengths, have secured her this nomination. Her keen insights and willingness to go above and beyond to help clients connect with consumers have made her a trusted, strategic partner within a short time.
HANNAH SCHWEITZER
TBWA\Chiat\Day Los Angeles
Hannah's nomination shines a spotlight on the unique mix of whip-smart strategy instinct and innate leadership presence she brings to her role. Described as a positive force with insatiable curiosity and the ability to dig deep for the real insight gems hidden in the clutter, Hannah has proven herself to be a critical partner for clients and creatives.
MADELINE STEFAN
Anomaly
Described as sharp and wise beyond her years with the IQ and EQ to lead teams, lead brands and make a huge mark in marketing and beyond, Madeline has quickly grown to be indispensable across teams be it creative partners or clients. Creatives lean on her to distill intricate data into actionable insights and clients see her as an extension of their team.
Visionary Strategist Nominees
The Visionary Strategist award recognizes an outstanding strategist employed at an agency who has 15+ years of Strategy experience in the United States advertising / marketing industry with demonstrated strategic vision, leadership and mentorship and whose work has created lasting impact. Congratulations to the 2024 nominees!
JAKE BAYHAM
Butler, Shine, Stern & Partners
Jake is described as a "Provocative Ally"—a partner who champions bold, innovative approaches without fostering adversarial conditions. Jake's collaborative method and talent for balancing strategic risk-taking with steadfast creative support are deeply valued by both creatives and clients.
JASMINE DADLANI
McKinney
"Whether you’re in a junior or senior role, you want to work for someone like Jasmine," Jasmine's nomination nomination reads. Jasmine is well-respected not only for her ability to bring whip-smart strategies to brands and command a room of CEOs, but also putting equal emphasis on caring for her team, remembering birthdays and other milestones.
CHRIS KONYA
SYLVAIN
Chris inspires those around her and is persistent in her impact, inspiring those around her with new perspectives, new standards of delivery, and new avenues of thinking. Chris successfully straddles the expert advisor and relatable friend role with clients, and is considered the grounded voice of reason, re-centering heated debates to funnel into big picture perspectives and the sobering fundamentals that cut through all else.
ANDREA MONTANO
Assembly
Andrea's proactive leadership and strategic vision drive innovative solutions that resonate with clients' needs and aspirations. Andrea's ability to create compelling thought-leadership content enhances collaborations, providing valuable insights into key topics. She not only champions creativity but also equips teams with the knowledge and perspectives necessary to navigate the evolving media landscape effectively.
NARGIS PIRANI
RPA
A seasoned strategist described as "fearless", "selfless" and a "dream collaborator", Nargis's nomination speaks to her thoughtfulness, empathy and being an active listener known for absorbing and synthesizing information efficiently. She is considered a "voice of reason" who communicates with confidence, clarity and kindness to ensure ideas and conversations stay on strategy.
CAMERON RIPLEY
Community Boost
A leading innovator in the nonprofit marketing space known for his success with reaching out to and engaging with communities, Cameron is the founder of the Nonprofit Marketing Summit. He is described as someone who understands the nuances of the industry and is able to see solutions and present them in an inspiring and effective way.
ANGELA RODRIGUEZ
alma DDB
Angela was nominated for her contributions to her Strategy team, the wider agency and the advertising industry while demonstrating human compassion, a competitive spirit and a commitment to showing what championing diversity can do to the state of modern culture and to a brand’s relationship with consumers. Angela brings strategic rigor to each new business pitch, inspires others and raises the bar for excellent work.
KATE RUSH SHEEHY
GSD&M
Kate’s passion for brand strategy and building teams is infectious and her collaborative and curious leadership style drives innovative thinking. She is described as a master strategist with a problem-solving ethos and a dream collaborator who deftly operates with controlled urgency, no matter the challenge or pivot. She instills a “we got this” confidence with her team.