2023 Jay Chiat Awards Winners

Please note available case studies are linked when available.


Brand Pivot Strategy

Gold
Ogilvy
| Samsung - “Galaxy Z Flip3: From Girly Toy to Fitness Tool for All”
Starcom Media, Hogarth NY, CANADA Production

Silver
DDB Chicago
| U.S. Army - “Know Your Army”
Team DDB

Bronze
Ogilvy California
| E. & J. Gallo Winery, Clos du Bois - “Long Live, Clos du Bois”

Honorable Mention
alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative


Connection Strategy

Gold
McCann Worldgroup, New Delhi
| Ujjivan Small Finance Bank - “An Envelope That Sealed the Fate of Women”

Silver
Leo Burnett Middle East
| Mercedes-Benz - “The Road to Mecca”

Bronze
Carmichael Lynch
| Subaru of America - “Feel the Wait”

Honorable Mention
McCann | Mastercard - “Touch Card”
Ketchum, Carat, Armstrong


CX Strategy

Silver
Leo Burnett Middle East |
K-Lynn - “Self Check Out”

Bronze
Leo Burnett Middle East
| McDonald's - “The Drive Thru School”
Starcom Middle East, Prodigious Middle East


Experiential Strategy

Gold
Publicis Middle East
| Babyshop - “ColourCheck”
Leo Burnett Middle East, Prodigious Middle East

Silver
Edelman
| eBay - “Wear 'Em Out Store”
Edelman Data & Intelligence, United Entertainment Group, PJX Media

Bronze
Leo Burnett Middle East
| McDonald's - “The Drive Thru School”
Starcom Middle East, Prodigious Middle East

Honorable Mention
Leo Burnett Middle East | Ikea - “Don't Sleep On It”


Healthcare Strategy

Gold
Edelman
| Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx

Silver
McCann New York
| TherapeuticsMD, Annovera Birth Control Ring - “I Un-Apologize”
iProspect, Weber Shandwick

Bronze
Edelman
| AstraZeneca - “Up the Antibodies”
Edelman Data & Intelligence, United Entertainment Group, BioScience Communications, Caviar, Cutters Studio, Flavor, Another Country, Company 3, T Bone Burnett

Honorable Mention
Saatchi & Saatchi Middle East | LOGi Energy - “The Right to Power”
Prodigious Middle East, Leo Burnett Middle East


National Strategy

Gold
Leo Burnett Chicago
| Kellogg’s CheezIt - “Aged by Audio”
Digitas, Daily Planet, Evil Twin Music, Weber Shandwick, Starcom, Publicis Media, Studio Resonate, SXM Media, Pandora

Silver
McCann Worldgroup, New Delhi
| Nestle India Ltd., Nescafé - “Creating a Coffee Generation in a Tea Country”

Bronze
alma DDB
| Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative

Honorable Mention
BSSP | ESPN - “Fantasy Isn't About Football”


Nonprofit Strategy

Gold
Leo Burnett Middle East
| ABAAD - “Dirty Laundry”

Silver
Duncan Channon
| California Tobacco Control Program - “Nicotine Equals”
Acento, APartnership

Bronze
Leo Burnett Middle East
| Beeah - “Race for Life”


PR Strategy

Gold
Leo Burnett Middle East
| ABAAD - “Dirty Laundry”

Silver
Saatchi & Saatchi Middle East
| UAE Government Media Office - “Empty Plates”
Prodigious Middle East

Bronze
Edelman
| Unilever, Klondike - “Rest in Peace, Choco Taco”
The VIA Agency, U-Studio


Product/Service Creation Strategy

Gold
Edelman
| Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx

Silver
Partners + Napier
| Canopy Growth, Ace Valley - “Is That A Gummy In Your Pocket”

Bronze
McCann
| Mastercard - “Touch Card”
Ketchum, Carat, Armstrong

Honorable Mention
Leo Burnett Middle East | P&G, Always - “The Not Hot Periodwear Collection”
Liwa Content.Driven


Regional Strategy

Gold
22Squared
| Toyota, Southeast Toyota Distributors - “Turbocharging The Familiar: Revving Up Leads With An Unexpected Force”

Silver
Saatchi & Saatchi Middle East
| Cadillac - “Ramadan Unveiled”

Bronze
Edelman
| Permian Strategic Partnership - “Vaccines for Anti-Vax Land”
Edelman Data & Intelligence, Burn Studio, Primary Color, Angus Macrae Music, Overcoast, Burn Studio, Marshall Tidrick Photo, Bicycle Creative

Honorable Mention
Chemistry | Krystal - “Krystal Side Chik”
FOX DEN


Sustainability Strategy

Silver
Leo Burnett Middle East | Beeah - “Race for Life”

Bronze
DDB Chicago | Coors Light - “Chillboards”
adam&eveDDB London, NORD DDB CPH


Agency of the Year

Leo Burnett Middle East

Grand Prix

Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx