2023 Jay Chiat Awards Winners
Please note available case studies are linked when available.
Brand Pivot Strategy
Gold
Ogilvy | Samsung - “Galaxy Z Flip3: From Girly Toy to Fitness Tool for All”
Starcom Media, Hogarth NY, CANADA Production
Silver
DDB Chicago | U.S. Army - “Know Your Army”
Team DDB
Bronze
Ogilvy California | E. & J. Gallo Winery, Clos du Bois - “Long Live, Clos du Bois”
Honorable Mention
alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative
Connection Strategy
Gold
McCann Worldgroup, New Delhi | Ujjivan Small Finance Bank - “An Envelope That Sealed the Fate of Women”
Silver
Leo Burnett Middle East | Mercedes-Benz - “The Road to Mecca”
Bronze
Carmichael Lynch | Subaru of America - “Feel the Wait”
Honorable Mention
McCann | Mastercard - “Touch Card”
Ketchum, Carat, Armstrong
CX Strategy
Silver
Leo Burnett Middle East | K-Lynn - “Self Check Out”
Bronze
Leo Burnett Middle East | McDonald's - “The Drive Thru School”
Starcom Middle East, Prodigious Middle East
Experiential Strategy
Gold
Publicis Middle East | Babyshop - “ColourCheck”
Leo Burnett Middle East, Prodigious Middle East
Silver
Edelman | eBay - “Wear 'Em Out Store”
Edelman Data & Intelligence, United Entertainment Group, PJX Media
Bronze
Leo Burnett Middle East | McDonald's - “The Drive Thru School”
Starcom Middle East, Prodigious Middle East
Honorable Mention
Leo Burnett Middle East | Ikea - “Don't Sleep On It”
Healthcare Strategy
Gold
Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx
Silver
McCann New York | TherapeuticsMD, Annovera Birth Control Ring - “I Un-Apologize”
iProspect, Weber Shandwick
Bronze
Edelman | AstraZeneca - “Up the Antibodies”
Edelman Data & Intelligence, United Entertainment Group, BioScience Communications, Caviar, Cutters Studio, Flavor, Another Country, Company 3, T Bone Burnett
Honorable Mention
Saatchi & Saatchi Middle East | LOGi Energy - “The Right to Power”
Prodigious Middle East, Leo Burnett Middle East
National Strategy
Gold
Leo Burnett Chicago | Kellogg’s CheezIt - “Aged by Audio”
Digitas, Daily Planet, Evil Twin Music, Weber Shandwick, Starcom, Publicis Media, Studio Resonate, SXM Media, Pandora
Silver
McCann Worldgroup, New Delhi | Nestle India Ltd., Nescafé - “Creating a Coffee Generation in a Tea Country”
Bronze
alma DDB | Intuit QuickBooks - “Think Ote”
Access Brand Communications, Critical Mass, Collectively, Initiative
Honorable Mention
BSSP | ESPN - “Fantasy Isn't About Football”
Nonprofit Strategy
Gold
Leo Burnett Middle East | ABAAD - “Dirty Laundry”
Silver
Duncan Channon | California Tobacco Control Program - “Nicotine Equals”
Acento, APartnership
Bronze
Leo Burnett Middle East | Beeah - “Race for Life”
PR Strategy
Gold
Leo Burnett Middle East | ABAAD - “Dirty Laundry”
Silver
Saatchi & Saatchi Middle East | UAE Government Media Office - “Empty Plates”
Prodigious Middle East
Bronze
Edelman | Unilever, Klondike - “Rest in Peace, Choco Taco”
The VIA Agency, U-Studio
Product/Service Creation Strategy
Gold
Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx
Silver
Partners + Napier | Canopy Growth, Ace Valley - “Is That A Gummy In Your Pocket”
Bronze
McCann | Mastercard - “Touch Card”
Ketchum, Carat, Armstrong
Honorable Mention
Leo Burnett Middle East | P&G, Always - “The Not Hot Periodwear Collection”
Liwa Content.Driven
Regional Strategy
Gold
22Squared | Toyota, Southeast Toyota Distributors - “Turbocharging The Familiar: Revving Up Leads With An Unexpected Force”
Silver
Saatchi & Saatchi Middle East | Cadillac - “Ramadan Unveiled”
Bronze
Edelman | Permian Strategic Partnership - “Vaccines for Anti-Vax Land”
Edelman Data & Intelligence, Burn Studio, Primary Color, Angus Macrae Music, Overcoast, Burn Studio, Marshall Tidrick Photo, Bicycle Creative
Honorable Mention
Chemistry | Krystal - “Krystal Side Chik”
FOX DEN
Sustainability Strategy
Silver
Leo Burnett Middle East | Beeah - “Race for Life”
Bronze
DDB Chicago | Coors Light - “Chillboards”
adam&eveDDB London, NORD DDB CPH
Agency of the Year
Leo Burnett Middle East
Grand Prix
Edelman | Unilever, Vaseline - “See My Skin”
Girl Culture Films, Carousel / KYLE NYC, Big Sync LTD, Sonic Union, Mindshare, UStudio, HUED, INC., VisualDx